Privacy Policy

Last Updated: February 20, 2026

Skool Motion Inc. ("SkoolMotion," "we," "us," or "our") is committed to protecting the privacy of our users, especially the children we serve. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service").

Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Personal Information You Provide

When you register for an account or use our Service, we may collect:

• Parent/Guardian Information: Name, email address, phone number, home address, billing address, and payment information
• Child Information: Name, school name, school address, grade level, and any special needs or accommodations relevant to transportation
• Emergency Contacts: Names and phone numbers of authorized emergency contacts
• Authorized Pickup Persons: Names and photos of individuals authorized to receive your child

1.2 Information Collected Automatically

When you use our Service, we automatically collect:

• Location Data: Real-time GPS location of vehicles during active rides to provide tracking features
• Device Information: Device type, operating system, unique device identifiers, and mobile network information
• Usage Data: App features accessed, time and date of use, and interaction patterns
• Log Data: IP address, browser type, pages visited, and crash reports

2. How We Use Your Information

We use the information we collect to:

• Provide safe and reliable school transportation services
• Enable real-time ride tracking and notifications
• Communicate with you about rides, schedule changes, and service updates
• Process payments and manage your subscription
• Verify the identity of authorized pickup persons
• Respond to your inquiries and provide customer support
• Improve our Service and develop new features
• Ensure the safety and security of children in our care
• Comply with legal obligations

3. How We Share Your Information

We may share your information with:

• Drivers: We share necessary information (child name, pickup/dropoff locations, special instructions, authorized pickup persons) with assigned drivers to perform transportation services
• Schools: With your consent, we may share arrival/departure information with your child's school
• Service Providers: Third-party vendors who assist with payment processing, SMS notifications, mapping services, and cloud hosting
• Legal Requirements: When required by law, court order, or governmental authority, or to protect the safety of a child or others
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties for marketing purposes.

4. Children's Privacy and COPPA Compliance

SkoolMotion is committed to protecting the privacy of children. We comply fully with the Children's Online Privacy Protection Act (COPPA) and applicable state laws regarding the collection, use, and disclosure of personal information from children under the age of 13.

4.1 Our Service Model

Our Service is designed for parents and legal guardians only—not for direct use by children under 13. Parents/guardians create accounts, manage transportation arrangements, and maintain full control over all information related to their children.

• Children under 13 do not create accounts or interact with our Service independently
• All account creation, management, and communication occurs through parent/guardian accounts
• Parents/guardians provide verifiable consent before any child information is collected

4.2 Parental Consent

We obtain verifiable parental consent before collecting, using, or disclosing any personal information about children under 13. This consent is obtained through:

• Account registration process requiring parent/guardian authentication
• Explicit consent checkboxes during child profile creation
• Verification of parental relationship through contact information and payment methods

Parents/guardians must explicitly agree to our collection and use of their child's information before adding a child to their account.

4.3 Information We Collect About Children

We only collect information about children that is reasonably necessary to provide safe transportation services. This includes:

• Basic Information: Child's first name, age/grade level, and school name
• Transportation Details: Home address, school address, pickup/drop-off locations, and schedule
• Safety Information: Special instructions (e.g., requires car seat, medical considerations), authorized pickup persons
• Ride History: Pickup and drop-off times, assigned drivers, and trip completion status

We do NOT collect:

• Social Security Numbers or government-issued identification from children
• Photos or videos of children (parents may optionally upload a photo for driver identification purposes only)
• Children's contact information (phone numbers, email addresses)
• Children's geolocation data (we track vehicle location, not child location)
• Any information beyond what is necessary to provide transportation services

4.4 How We Use Children's Information

We use children's information solely for the following purposes:

• To provide safe and reliable transportation services
• To communicate pickup/drop-off status to parents/guardians
• To enable driver identification of the correct child
• To verify authorized pickup persons
• To maintain ride history for safety and accountability
• To comply with legal obligations and respond to safety concerns

We do NOT use children's information for marketing, advertising, or any purpose unrelated to providing transportation services.

4.5 How We Share Children's Information

We share children's information only as necessary to provide our Service:

• Assigned Drivers: Only drivers assigned to transport a specific child receive that child's name, pickup/drop-off locations, and relevant safety instructions
• Authorized Pickup Persons: Information is shared only with individuals explicitly authorized by parents/guardians
• Service Providers: Third parties that help operate our Service (payment processing, SMS notifications, cloud hosting) under strict confidentiality agreements
• Legal Requirements: When required by law or to protect a child's safety in emergency situations

We NEVER:

• Sell children's personal information
• Share children's information for advertising or marketing purposes
• Make children's information publicly available
• Share more information than is necessary to provide transportation services

4.6 Parental Rights and Controls

Parents and legal guardians have the following rights regarding their child's information:

• Review: Access and review all information we have collected about your child at any time through your account dashboard
• Update: Correct or update your child's information at any time
• Delete: Request deletion of your child's information (note: this will prevent us from providing services to your child)
• Refuse Further Collection: Refuse to allow any further collection or use of your child's information
• Control Sharing: Manage which authorized persons can access your child's information

To exercise any of these rights, you may:

• Update information directly in the app under your child's profile
• Email us at privacy@skoolmotion.com
• Call our support team at (617) 991-9152

We will respond to all parental requests within 15 business days.

4.7 Data Security for Children's Information

We implement enhanced security measures to protect children's information, including:

• Encryption of all data in transit and at rest
• Access controls limiting who can view children's information
• Comprehensive background checks on all drivers and personnel with access to child data
• Regular security audits and monitoring
• Secure deletion protocols when information is no longer needed

4.8 Data Retention for Children's Information

We retain children's information only as long as necessary to provide services or as required by law:

• Active Accounts: Information is retained while your child is actively using our Service
• Account Deletion: Most information is deleted within 30 days of account closure
• Legal Requirements: Certain records (ride history, transaction records) may be retained for legal, safety, or tax purposes as required by law

Parents may request immediate deletion of their child's information at any time by contacting us at privacy@skoolmotion.com.

4.9 No Direct Marketing to Children

We do not collect personal information from children for the purpose of marketing or advertising. We do not:

• Send marketing communications to children
• Display targeted advertising to children
• Use children's information to build marketing profiles
• Condition a child's use of our Service on providing more information than is reasonably necessary

4.10 Third-Party Links and Services

Our Service does not contain links to third-party websites or services directed at children. Any links in parent-facing portions of the app are for parent use only.

4.11 Questions About Children's Privacy

If you have questions or concerns about how we handle children's personal information, please contact us:

• Email: privacy@skoolmotion.com
• Phone: (617) 991-9152
• Mail: SkoolMotion Privacy Team, 675 VFW Parkway, Suite 103, Chestnut Hill, MA 02467

For more information about COPPA, please visit the Federal Trade Commission's website at www.ftc.gov/coppa.

5. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit and at rest
• Secure authentication and access controls
• Regular security assessments and monitoring
• Employee training on data protection
• Background checks on all drivers and staff with access to personal information

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. We may retain certain information as required by law or for legitimate business purposes, such as:

• Transaction records for tax and accounting purposes
• Ride history for safety and dispute resolution
• Communications for legal compliance

You may request deletion of your account and associated data at any time, subject to legal retention requirements.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information
• Opt-Out: Opt out of certain data processing activities
• Portability: Receive your data in a portable format

To exercise these rights, please contact us at privacy@skoolmotion.com.

California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your information (we do not sell personal information).

8. Location Data

Our Service uses location data to provide real-time tracking of vehicles during rides. This location data:

• Is only collected from driver devices during active service hours
• Is used solely to provide tracking features to parents and for safety purposes
• Is retained for a limited period for safety and operational purposes
• Can be disabled by drivers outside of active service hours

9. Third-Party Services

Our Service may contain links to third-party websites or integrate with third-party services (such as payment processors). This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you access.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We will also notify you via email or in-app notification for significant changes.

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us: